Effective Date: February 28, 2025
This Privacy Policy governs how www.blendytrendz.com (“we,” “us,” or “our”) collects, uses, and discloses personal information (“Personal Information”) when you visit or make a purchase from our website (the “Site”). We are committed to protecting your privacy in accordance with applicable laws.
Contact Information
For questions, additional information, or to submit a complaint, please contact us at:
Email: blendytrendz@gmail.com
Collection of Personal Information
We collect Personal Information as outlined below:
- Device Information
- Purpose: To optimize Site performance, ensure accurate loading, and analyze usage.
- Collected Data: Browser version, IP address, time zone, cookie data, viewed pages/products, search terms, and interactions with the Site.
- Source: Automatically collected via cookies, log files, web beacons, tags, or pixels.
- Disclosure: Shared with Shopify, our Site processor.
- Order Information
- Purpose: To fulfill orders, process payments, arrange shipping, issue invoices/confirmations, communicate with you, screen for fraud/risk, and, with your consent, provide marketing updates.
- Collected Data: Name, billing/shipping addresses, payment details (e.g., credit card numbers), email, and phone number.
- Source: Provided by you.
- Disclosure: Shared with Shopify.
- Customer Support Information
- Purpose: To provide support and resolve inquiries.
- Collected Data: Information you provide during support interactions.
- Source: Provided by you.
- Disclosure: Not shared unless required for support purposes.
Minors
The Site is not intended for individuals under 18. We do not knowingly collect Personal Information from minors. If you are a parent or guardian and believe your child has provided us with Personal Information, contact us to request its deletion.
Sharing Personal Information
We share Personal Information with:
- Service Providers: Including Shopify, to operate the Site, process transactions, and fulfill orders (see Shopify’s Privacy Policy: https://www.shopify.com/legal/privacy).
- Legal Authorities: To comply with laws, respond to lawful requests (e.g., subpoenas), or protect our rights.
Behavioral Advertising
We use Personal Information for targeted advertising:
- Tools: Google Analytics (Privacy Policy, Opt-Out), Shopify Audiences, and advertising partners.
- Data Shared: Site usage, purchase history, and email addresses (with consent).
- Opt-Out Options:
- Facebook: Settings
- Google: Ad Settings
- Bing: Personalized Ads
- General: Digital Advertising Alliance
Use of Personal Information
We use your Personal Information to:
- Provide and improve our services (e.g., process orders, payments, shipping).
- Communicate about products, services, and offers.
- Comply with legal obligations and protect our interests.
Lawful Basis (EEA Residents)
Under the General Data Protection Regulation (GDPR), we process Personal Information based on:
- Your consent;
- Contractual necessity (e.g., order fulfillment);
- Legal obligations;
- Legitimate interests (unless overridden by your rights).
Retention
We retain Personal Information as long as necessary to fulfill the purposes outlined herein or as required by law, unless you request deletion (see “Your Rights” below).
Automated Decision-Making
We do not engage in fully automated decision-making with significant legal effects. Shopify may use limited automation (e.g., temporary IP/credit card blacklisting) to prevent fraud, which does not materially impact you.
Cookies
We use cookies to enhance your experience:
- Types: Functional, performance, advertising, and social media cookies.
- Management: Adjust your browser settings to accept, block, or delete cookies (see www.allaboutcookies.org). Blocking cookies may affect Site functionality.
- Key Cookies: Refer to Shopify's cookie list (https://www.shopify.com/legal/cookies).
Your Rights
You may:
- Request access, correction, or deletion of your Personal Information.
- Object to or restrict processing, including automated decisions (EEA residents).
- Withdraw consent (where applicable).
Contact us at blendytrendz@gmail.com to exercise these rights.
Do Not Track
We do not currently respond to “Do Not Track” signals due to lack of industry standardization.
Changes
We may update this Privacy Policy to reflect operational, legal, or regulatory changes. Updates will be posted on the Site with the revised effective date.
Complaints
For complaints, contact us at blendytrendz@gmail.com. EEA residents may also contact their local data protection authority if unsatisfied with our response.